stroke of luck

Designed by Paul Renner in 1927 you will probably not realise how much you look at Futura without realising it. One of the most used and still used to this day fonts and really popular in advertising, eg. Red Bull, 2001: a space odyssey, Louis Vuitton and Absolut Vodka. One of the words that crops up a lot when reading about Futura is geometric or geometry (which is probably why it stands out most to me). However, I haven’t chosen the original Futura, although the original is appealing, I prefer Futura Condensed (Extra Bold- if i’m being really picky). I find Futura is good for body text but I love what Condensed Extra Bold can provide for headings or for making things stand out. Here is an example (by Jerry Ketel, a poster against the use of Futura Extra Bold Condensed claiming that advertising overuse the font.)

View original post


About VTP

A daily updated graphic design blog – posting words rendered to an eye-catching visual messages. Founded in 2011 by Dubai based graphic designers and visual artist whose primary objective is to create a channel for visual artist to express their views and ideas thru the use of creative typography. By transforming words into a captivating visual message, they created a style of messaging combined with introductory captions to deliver idea in a more simple yet compelling visual message.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

The Adventures of Fanny P.

...because life is just one big adventure...

Design of the Picture Book

the intersection of graphic design + picture books

Hiking Photography

Beautiful photos of hiking and other outdoor adventures.

Finding Harmony in Art and Design

an artist who creates design and a designer who creates art

Preservation in Pink

Historic preservation, coffee, community + pink flamingos


Join us as we learn about everything Swiss as expats in Geneva

Dating, Breaking News, Celeb Gossip & Everything College | CC

Advice on student style, collegiate dating discussion guides, relationship advice and women's studies.


Time to travel. It's about time.

%d bloggers like this: