Designed by Paul Renner in 1927 you will probably not realise how much you look at Futura without realising it. One of the most used and still used to this day fonts and really popular in advertising, eg. Red Bull, 2001: a space odyssey, Louis Vuitton and Absolut Vodka. One of the words that crops up a lot when reading about Futura is geometric or geometry (which is probably why it stands out most to me). However, I haven’t chosen the original Futura, although the original is appealing, I prefer Futura Condensed (Extra Bold- if i’m being really picky). I find Futura is good for body text but I love what Condensed Extra Bold can provide for headings or for making things stand out. Here is an example (by Jerry Ketel, a poster against the use of Futura Extra Bold Condensed claiming that advertising overuse the font.)
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About VTPA daily updated graphic design blog – posting words rendered to an eye-catching visual messages. Founded in 2011 by Dubai based graphic designers and visual artist whose primary objective is to create a channel for visual artist to express their views and ideas thru the use of creative typography. By transforming words into a captivating visual message, they created a style of messaging combined with introductory captions to deliver idea in a more simple yet compelling visual message.
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